Disrupting an Age-Old Industry with Fearless Branding

The client wanted a tough mascot for his brand's design. What he got was nothing like he had imagined before. However, several years later, he can’t imagine it being anything else. 🦏

Primary Information
Category: 
Government / Education / In-House
Tactics: 
Branding / Creative Direction / Visual Identity Design / User Research / Web Design / Photo & Video Production 
Challenge:
Hutto ISD's brand assets were inconsistent, lacked clear direction, and made uniform representation incredibly difficult. They needed a comprehensive brand solution that could be easily replicated across any medium while maintaining consistency.
Objective:
The goal was to establish a distinct identity that empowered teams throughout the district to create within set standards, ensuring every execution was a cohesive portrayal of the Hutto ISD brand.

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