Primary Information
Category:
Government / Education / In-House
Tactics:
Branding / Creative Direction / Visual Identity Design / User Research / Web Design / Photo & Video Production
Challenge:
Hutto ISD's brand assets were inconsistent, lacked clear direction, and made uniform representation incredibly difficult. They needed a comprehensive brand solution that could be easily replicated across any medium while maintaining consistency.
Objective:
This meant my job was to establish a distinct identity that empowered teams throughout the district to create within set standards, ensuring every execution was a cohesive portrayal of the Hutto ISD brand.
