Primary Information
Category:
Government / Education / In-House
Tactics:
Branding / Creative Direction / Visual Identity Design / User Research / Web Design / Photo & Video Production
Challenge:
Into The Woods aimed to disrupt the typical flower-buying process by prioritizing the customer experience. In-turn, their brand identity needed to represent their commitment to providing expertly curated goods and services.
Objective:
At its core, Into The Woods' purpose was to serve people and build lasting connections that exceeded customer conversions. This meant I needed to craft a brand identity that reflected their mission of transforming each transaction into something beyond simply buying flowers.
Authentic + Elevated + Intentional + Enriching
Approach:
To create the branding for Into The Woods, I focused on understanding their vision. I ensured their brand identity— combining a love of flowers with a spirit of whimsy and adventure— was communicated clearly and consistently across all visual touchpoints, from their logo to packaging and marketing materials.
perspective:
I focused on preserving the charm of their small business and reflecting the personal care in their artisanal products, while also conveying the prestige and sophistication of high-end brands. To ensure its prominence with its audience, I drew inspiration not just from the florist industry but from health and wellness, outdoor, agrarian, and industrial brands, creating a design that felt bespoke, considerate, and distinguished.
